In the early 2000s, the grocery sector heavily leaned on AC Nielsen's ScanTrack data for critical decisions in assortment, pricing, and promotions. This was a global trend. This data became a universal language in the industry, clarifying market trends and consumer preferences.
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Retailers shouldn’t cut back on choices but follow the demand
Suzanne Kapner in Wall Street Journal: Retailers Cut Back on Choices
Topics:
Retail
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