---
title: A View To The Future - Houston Analytics blog | Optimization
description: Optimization | Blog for desicion science things related to data driven management and advanced analytics.
---

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## A View To The Future

###### 4 min read

## [How personalization helps traditional retailers](https://insights.houston-analytics.com/how-personalization-helps-traditional-retailers)

 By [Ari Heino](https://insights.houston-analytics.com/author/ari-heino) on Jan 13, 2020 4:21:18 PM

[![](https://insights.houston-analytics.com/hubfs/photo-1496449903678-68ddcb189a24.jpeg) ](https://insights.houston-analytics.com/how-personalization-helps-traditional-retailers)

Personalization has been all the rage in retail over the past few years.

Topics: [Optimization](https://insights.houston-analytics.com/topic/optimization) [Retail](https://insights.houston-analytics.com/topic/retail) [Advanced analytics](https://insights.houston-analytics.com/topic/advanced-analytics) [Personalization](https://insights.houston-analytics.com/topic/personalization) [Brick-and-mortal](https://insights.houston-analytics.com/topic/brick-and-mortal) 

[Continue Reading](https://insights.houston-analytics.com/how-personalization-helps-traditional-retailers)

###### 4 min read

## [How optimization allows businesses to identify best course of action](https://insights.houston-analytics.com/learn-how-decision-optimization-allows-businesses-to-identify-best-course-of-action-from-available-alternatives)

 By [Pauli Dahlbom](https://insights.houston-analytics.com/author/pauli-dahlbom) on Oct 18, 2019 2:32:03 PM

[![](https://insights.houston-analytics.com/hubfs/pictures/AI-11-1.jpg) ](https://insights.houston-analytics.com/learn-how-decision-optimization-allows-businesses-to-identify-best-course-of-action-from-available-alternatives)

In recent years, the application of optimization techniques has been gaining traction to operationalize insights from advanced analytics and predictive models to prescribe best set of decisions in various business domains. Use cases and application areas are wide – examples range from predictive maintenance to retail assortment optimization and workforce scheduling to achieve organizational goals.

To understand what optimization is, how it relates to predictive analytics, and why it is so critical for businesses today, we set a discussion with Houston Analytics’ optimization specialist **Sami Löfman**.

Topics: [Optimization](https://insights.houston-analytics.com/topic/optimization) [CPLEX](https://insights.houston-analytics.com/topic/cplex) [Prescriptive analytics](https://insights.houston-analytics.com/topic/prescriptive-analytics) 

[Continue Reading](https://insights.houston-analytics.com/learn-how-decision-optimization-allows-businesses-to-identify-best-course-of-action-from-available-alternatives)

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