---
title: A View To The Future - Houston Analytics blog | pricing optimization
description: pricing optimization | Blog for desicion science things related to data driven management and advanced analytics.
---

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## A View To The Future

###### 5 min read

## [How pricing optimization improves revenue and gross margin](https://insights.houston-analytics.com/how-pricing-optimization-improves-revenue-and-gross-profit)

 By [Petteri Heiman](https://insights.houston-analytics.com/author/petteri-heiman) on May 14, 2021 9:42:34 AM

[![](https://insights.houston-analytics.com/hubfs/Pricing%20optimization%20delivering%2023.9%25%20margin%20increase%20for%20a%20European%20DIY%20retailer%20-%20Houston%20Analytics.jpeg) ](https://insights.houston-analytics.com/how-pricing-optimization-improves-revenue-and-gross-profit)

[McKinsey Global Institute](https://public.tableau.com/en-us/gallery/value-ai?gallery=votd?ID=53449) has estimated AI-based pricing and promotion optimization in retail to have the potential to deliver over $250B in global market value.

Topics: [Retail](https://insights.houston-analytics.com/topic/retail) [price](https://insights.houston-analytics.com/topic/price) [pricing](https://insights.houston-analytics.com/topic/pricing) [pricing optimization](https://insights.houston-analytics.com/topic/pricing-optimization) 

[Continue Reading](https://insights.houston-analytics.com/how-pricing-optimization-improves-revenue-and-gross-profit)

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