A View To The Future

2 min read

Generative AI is an opportunity for the CPG industry

By Antti Syväniemi on Jan 18, 2024 4:39:07 PM

In the early 2000s, the grocery sector heavily leaned on AC Nielsen's ScanTrack data for critical decisions in assortment, pricing, and promotions. This was a global trend. This data became a universal language in the industry, clarifying market trends and consumer preferences.

Topics: Analytics AI
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3 min read

Effective reporting boosts productivity

By Pauli Dahlbom on Oct 22, 2019 8:25:40 AM

Business intelligence and data driven management are based on providing users with supporting information to facilitate their tasks and everyday decision-making.

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2 min read

Optimisation will take you to the top of the analytics chain

By Fabricio Oliveira on Aug 20, 2019 2:48:08 PM

Optimisation is the missing link between predictive and prescriptive analytics.

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