In the early 2000s, the grocery sector heavily leaned on AC Nielsen's ScanTrack data for critical decisions in assortment, pricing, and promotions. This was a global trend. This data became a universal language in the industry, clarifying market trends and consumer preferences.

McKinsey Global Institute has estimated AI-based pricing and promotion optimization in retail to have the potential to deliver over $250B in global market value.

Suzanne Kapner in Wall Street Journal: Retailers Cut Back on Choices

A financially volatile business environment puts a lot of strain on companies. Double that with retailers and others operating a network of locations.   

Houston Analytics recently hosted a webinar around getting people analytics right, where our Head of Workforce Analytics Pauli Dahlbom and Nokia’s Global Lead for Organization Development Analytics, Mark Hayton, shared some of their learnings from in this field for the past 10 years.

As 2020 is getting to full pace, Houston Analytics is happy to share the news that we will have a Chief Growth Officer! Antti Merilehto will join us effective immediately. Antti is ex-Googler, bestselling author on artificial intelligence, keynote speaker and investor in AI companies.

Personalization has been all the rage in retail over the past few years.

NRF2020 Retail Big Show in New York will showcase the futuristic technologies and innovations that will shape the retail in the coming years.

Business intelligence and data driven management are based on providing users with supporting information to facilitate their tasks and everyday decision-making.

In recent years, the application of optimization techniques has been gaining traction to operationalize insights from advanced analytics and predictive models to prescribe best set of decisions in various business domains. Use cases and application areas are wide – examples range from predictive maintenance to retail assortment optimization and workforce scheduling to achieve organizational goals.

To understand what optimization is, how it relates to predictive analytics, and why it is so critical for businesses today, we set a discussion with Houston Analytics’ optimization specialist Sami Löfman.

Houston Analytics, a leading European provider of advanced analytics skills and solutions, redesigned its brand identity to better reflect its international growth and breadth of data science solutions. Today, Houston Analytics officially reveals its new logo and logo design.

As consumer's media and purchasing behavior continue fragmenting – the challenges for marketeers keep growing: how to get relevant messages, across the right channels at the right time to the individual consumer?

Optimisation is the missing link between predictive and prescriptive analytics.