A View To The Future

3 min read

Practical Applications of Artificial Intelligence in Marketing

By Edi Sandblom on Aug 27, 2019 12:58:14 PM

As consumer's media and purchasing behavior continue fragmenting – the challenges for marketeers keep growing: how to get relevant messages, across the right channels at the right time to the individual consumer?

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2 min read

Optimisation will take you to the top of the analytics chain

By Fabricio Oliveira on Aug 20, 2019 2:48:08 PM

Optimisation is the missing link between predictive and prescriptive analytics.

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6 min read

What happens when a digitally savvy retailer introduces physical stores?

By Pauli Dahlbom on Aug 20, 2019 1:44:43 PM

We’ve all heard the news – with changing consumer behaviors and e-commerce gaining a greater share of the overall market, several traditional brick-and-mortar stores are struggling to stay relevant.

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