In the early 2000s, the grocery sector heavily leaned on AC Nielsen's ScanTrack data for critical decisions in assortment, pricing, and promotions. This was a global trend. This data became a universal language in the industry, clarifying market trends and consumer preferences.
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Effective reporting boosts productivity
Business intelligence and data driven management are based on providing users with supporting information to facilitate their tasks and everyday decision-making.
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Optimisation will take you to the top of the analytics chain
Optimisation is the missing link between predictive and prescriptive analytics.
