A View To The Future

3 min read

Effective reporting boosts productivity

By Pauli Dahlbom on Oct 22, 2019 8:25:40 AM

Business intelligence and data driven management are based on providing users with supporting information to facilitate their tasks and everyday decision-making.

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4 min read

How optimization allows businesses to identify best course of action

By Pauli Dahlbom on Oct 18, 2019 2:32:03 PM

In recent years, the application of optimization techniques has been gaining traction to operationalize insights from advanced analytics and predictive models to prescribe best set of decisions in various business domains. Use cases and application areas are wide – examples range from predictive maintenance to retail assortment optimization and workforce scheduling to achieve organizational goals.

To understand what optimization is, how it relates to predictive analytics, and why it is so critical for businesses today, we set a discussion with Houston Analytics’ optimization specialist Sami Löfman.

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3 min read

Houston Analytics' New Brand Identity Marks an Important Milestone

By Pauli Dahlbom on Sep 24, 2019 9:59:28 AM

Houston Analytics, a leading European provider of advanced analytics skills and solutions, redesigned its brand identity to better reflect its international growth and breadth of data science solutions. Today, Houston Analytics officially reveals its new logo and logo design.

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3 min read

Practical Applications of Artificial Intelligence in Marketing

By Edi Sandblom on Aug 27, 2019 12:58:14 PM

As consumer's media and purchasing behavior continue fragmenting – the challenges for marketeers keep growing: how to get relevant messages, across the right channels at the right time to the individual consumer?

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2 min read

Optimisation will take you to the top of the analytics chain

By Fabricio Oliveira on Aug 20, 2019 2:48:08 PM

Optimisation is the missing link between predictive and prescriptive analytics.

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6 min read

What happens when a digitally savvy retailer introduces physical stores?

By Pauli Dahlbom on Aug 20, 2019 1:44:43 PM

We’ve all heard the news – with changing consumer behaviors and e-commerce gaining a greater share of the overall market, several traditional brick-and-mortar stores are struggling to stay relevant.

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