As consumer's media and purchasing behavior continue fragmenting – the challenges for marketeers keep growing: how to get relevant messages, across the right channels at the right time to the individual consumer?
2 min read
Optimisation will take you to the top of the analytics chain
Optimisation is the missing link between predictive and prescriptive analytics.
6 min read
What happens when a digitally savvy retailer introduces physical stores?
We’ve all heard the news – with changing consumer behaviors and e-commerce gaining a greater share of the overall market, several traditional brick-and-mortar stores are struggling to stay relevant.
