A View To The Future

2 min read

Generative AI is an opportunity for the CPG industry

By Antti Syväniemi on Jan 18, 2024 4:39:07 PM

In the early 2000s, the grocery sector heavily leaned on AC Nielsen's ScanTrack data for critical decisions in assortment, pricing, and promotions. This was a global trend. This data became a universal language in the industry, clarifying market trends and consumer preferences.

Topics: Analytics AI
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5 min read

How pricing optimization improves revenue and gross margin

By Petteri Heiman on May 14, 2021 9:42:34 AM

McKinsey Global Institute has estimated AI-based pricing and promotion optimization in retail to have the potential to deliver over $250B in global market value.

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5 min read

Retailers shouldn’t cut back on choices but follow the demand

By Antti Syväniemi on Jan 19, 2021 11:50:36 AM

Suzanne Kapner in Wall Street Journal: Retailers Cut Back on Choices

Topics: Retail
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24 min read

How to improve the performance of existing store network

By Saku Everi on Jun 25, 2020 3:49:52 PM

A financially volatile business environment puts a lot of strain on companies. Double that with retailers and others operating a network of locations.   

Topics: Retail Networks
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6 min read

Transform people analytics to business outcomes - webinar Q&A

By Pauli Dahlbom on May 22, 2020 10:31:13 AM

Houston Analytics recently hosted a webinar around getting people analytics right, where our Head of Workforce Analytics Pauli Dahlbom and Nokia’s Global Lead for Organization Development Analytics, Mark Hayton, shared some of their learnings from in this field for the past 10 years.

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1 min read

AI investor and author Antti Merilehto joins Houston Analytics

By Saku Everi on Jan 20, 2020 4:44:43 PM

As 2020 is getting to full pace, Houston Analytics is happy to share the news that we will have a Chief Growth Officer! Antti Merilehto will join us effective immediately. Antti is ex-Googler, bestselling author on artificial intelligence, keynote speaker and investor in AI companies.

Topics: AI
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4 min read

How personalization helps traditional retailers

By Ari Heino on Jan 13, 2020 4:21:18 PM

Personalization has been all the rage in retail over the past few years.

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4 min read

Innovations that shape the retail in 2020

By Markku Breider on Jan 8, 2020 2:15:03 PM

NRF2020 Retail Big Show in New York will showcase the futuristic technologies and innovations that will shape the retail in the coming years.

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3 min read

Effective reporting boosts productivity

By Pauli Dahlbom on Oct 22, 2019 8:25:40 AM

Business intelligence and data driven management are based on providing users with supporting information to facilitate their tasks and everyday decision-making.

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4 min read

How optimization allows businesses to identify best course of action

By Pauli Dahlbom on Oct 18, 2019 2:32:03 PM

In recent years, the application of optimization techniques has been gaining traction to operationalize insights from advanced analytics and predictive models to prescribe best set of decisions in various business domains. Use cases and application areas are wide – examples range from predictive maintenance to retail assortment optimization and workforce scheduling to achieve organizational goals.

To understand what optimization is, how it relates to predictive analytics, and why it is so critical for businesses today, we set a discussion with Houston Analytics’ optimization specialist Sami Löfman.

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